The 10 largest international hotel groups currently maintain a collective total of over 120 hotel brands. Talk about overwhelming!
Jump ahead to the 120+ Hotel Brands Comparison and Equivalency Chart.
It can be difficult to try and make sense of all of the different hotel brands. Even if you are loyal to one hotel rewards program and know all of their hotel brands inside and out, you can still become pretty lost when you’re trying to figure out which brands from competitor hotel groups match up with your favorite brands.
It’s not always clear on the hotel groups’ own websites what the differences are between the hotel group’s own brands. And they certainly don’t give you much indication of what the competitor brands are, even though it could help you put an unknown brand into context.
Accordingly, the table below lists all 120+ hotel brands from the 10 largest international hotel companies, organized for comparison and equivalency.
Even if you’re not looking to compare brands or find equivalencies, the table is also a great way to get a better sense of what brands are affiliated with which hotel groups.
|Related:||Calculator: How much are my points or miles worth?|
Hotel Brands Comparison and Equivalency Chart
The names of the international hotel groups are listed in the top row. Comparable hotel brands are then listed by row-by-row. The | separator denotes multiple brands from the same hotel group within the same hotel category and sub-category.
Overall, individuals hotels can vary quite a bit within a brand…and this table isn’t perfect, since judgment calls are definitely involved. Still, for the bewildered traveler just trying to make sense of where hotel brands fall in relation to each other, this table should be helpful.
|Hotel Category||Sub-Category||Accor||Best Western||Choice||Carlson||Hilton||InterContinental (IHG)||Hyatt||Marriott||Starwood||Wyndham|
|Luxury||Traditional||Fairmont | Raffles | Sofitel||Waldorf-Astoria||InterContinental||Grand Hyatt | Park Hyatt||Ritz-Carlton||St. Regis|
|Luxury||Lifestyle||SO Sofitel||EDITION||W Hotels|
|Luxury||Boutique||Sofitel Legend||Quorvus Collection||Andaz||Luxury Collection|
|Luxury||Resort and Convention||Thalassa Sea and Spa||Hyatt Zilara | Hyatt Ziva|
|Standard ++||Traditional||Pullman | Swissôtel||Radisson Blu||Hilton||Hyatt | Hyatt Regency||Marriott||Westin||Wyndham | Wyndham Grand|
|Standard ++||Modern||Canopy||Delta||Le Méridien|
|Standard ++||Lifestyle||Hyatt Centric||Renaissance||Dolce | Dream Hotels|
|Standard ++||Boutique||MGallery||Curio Collection||Kimpton||Unbound Collection||Autograph Collection||Design Hotels | Tribute Portfolio|
|Standard ++||Suites||Embassy Suites|
|Standard ++||Extended Stay||Adagio Premium | The Sebel||Marriott Executive Apartments|
|Standard ++||Resort and Convention||Gaylord|
|Standard +||Traditional||Grand Mercure | Mei Jue | Maha Cipta||Best Western Premier||Clarion Hotel||Park Plaza | Radisson||DoubleTree||Crowne Plaza||Sheraton|
|Standard +||Business||Hilton Garden Inn||Hyatt Place||Courtyard||Four Points by Sheraton|
|Standard +||Modern||AC Hotels|
|Standard +||Boutique||BW Premier Collection | Vib||Ascend Collection||Hotel Indigo||Tapestry Collection (Fall 2017)|
|Standard +||Suites||Cambria Hotel & Suites||Staybridge Suites||SpringHill Suites|
|Standard +||Extended Stay||Executive Residency||Homewood Suites||Hyatt House||Residence Inn||Element|
|Standard||Traditional||Mercure | Novotel||Best Western Plus||Clarion Inn | Comfort Inn||Country Inn & Suites | Park Inn||Hampton Inn||Holiday Inn||Fairfield Inn | Protea||Ramada | Wingate | Wyndham Garden|
|Standard||Business||Holiday Inn Express|
|Standard||Suites||Suite Novotel||Comfort Suites|
|Standard||Extended Stay||Adagio||Home2 Suites||TownePlace Suites|
|Budget +||Traditional||Ibis||Best Western||Quality Inn | Sleep Inn||Baymont Inn | Howard Johnson|
|Budget +||Lifestyle||Ibis Styles|
|Budget +||Extended Stay||Mainstay Suites||Candlewood Suites||Hawthorn Suites|
|Budget||Traditional||Ibis Budget||Econo Lodge | Rodeway Inn||Days Inn | Kinghts Inn | Microtel Inn | Super 8 | Travelodge|
|Budget||Extended Stay||Adagio Access||Suburban Extended Stay|
|Timeshare||Vacation||Accor Vacation Club||Hilton Grand Vacations||Holiday Inn Club Vacations||Hyatt Residence Club||Marriott Vacation Club||Wyndham Vacation Resorts|
Hotel are categorized by the price point, amenities, and “niceness” of the hotel. From nicest to least nice, here are the categories:
The nomenclature matters less than the relative ordering of the categories, which affects the comparability of hotel brands.
Sub-categories repeat across different main categories. Sometimes, it can be difficult to determine the most appropriate subcategory when more than one applies. When determining a subcategory, I utilize both the brand’s own marketing as well their typical clientele, e.g., some hotel brands try to cater specifically to business travelers.
The difference between the Modern and Lifestyle sub-categories (within the same overall category) can be a fine line, and the difference may not always be reflected perfectly in the table above. Generally, I consider Modern brands to be up-to-date and non-traditional in terms of design and architecture, but still rather cookie-cutter-ish in what they have to offer. I consider Lifestyle brands to be more focused on their locale and/or more focused on marketing their brand as “new and hip” to “millennials.” Obviously, there is quite a bit of overlap between the two sub-categories.
If the name of the travel provider is hyperlinked, the link will take you to a benefits overview and valuation of the elite status levels for the provider’s rewards program.