120+ Hotel Brands Comparison and Equivalency Chart | Real World Machine

120+ Hotel Brands Comparison and Equivalency Chart

The 10 largest international hotel groups currently maintain a collective total of over 120 hotel brands. Talk about overwhelming!

Jump ahead to the 120+ Hotel Brands Comparison and Equivalency Chart.

It can be difficult to try and make sense of all of the different hotel brands. Even if you are loyal to one hotel rewards program and know all of their hotel brands inside and out, you can still become pretty lost when you’re trying to figure out which brands from competitor hotel groups match up with your favorite brands.

It’s not always clear on the hotel groups’ own websites what the differences are between the hotel group’s own brands. And they certainly don’t give you much indication of what the competitor brands are, even though it could help you put an unknown brand into context.



Accordingly, the table below lists all 120+ hotel brands from the 10 largest international hotel companies, organized for comparison and equivalency.

Even if you’re not looking to compare brands or find equivalencies, the table is also a great way to get a better sense of what brands are affiliated with which hotel groups.

Related: Calculator: How much are my points or miles worth?

Hotel Brands Comparison and Equivalency Chart

The names of the international hotel groups are listed in the top row. Comparable hotel brands are then listed by row-by-row. The | separator denotes multiple brands from the same hotel group within the same hotel category and sub-category.

Overall, individuals hotels can vary quite a bit within a brand…and this table isn’t perfect, since judgment calls are definitely involved. Still, for the bewildered traveler just trying to make sense of where hotel brands fall in relation to each other, this table should be helpful.



Hotel Category Sub-Category Accor Best Western Choice Carlson Hilton InterContinental (IHG) Hyatt Marriott Starwood Wyndham
Luxury Traditional Fairmont | Raffles | Sofitel       Waldorf-Astoria InterContinental Grand Hyatt | Park Hyatt Ritz-Carlton St. Regis  
Luxury Modern         Conrad     JW Marriott Bulgari  
Luxury Lifestyle SO Sofitel             EDITION W Hotels  
Luxury Boutique Sofitel Legend     Quorvus Collection     Andaz   Luxury Collection  
Luxury Resort and Convention Thalassa Sea and Spa           Hyatt Zilara | Hyatt Ziva      
Standard ++ Traditional Pullman | Swissôtel     Radisson Blu Hilton   Hyatt | Hyatt Regency Marriott Westin Wyndham | Wyndham Grand
Standard ++ Modern         Canopy     Delta Le Méridien  
Standard ++ Lifestyle             Hyatt Centric Renaissance   Dolce | Dream Hotels
Standard ++ Boutique MGallery       Curio Collection Kimpton Unbound Collection Autograph Collection Design Hotels | Tribute Portfolio  
Standard ++ Suites         Embassy Suites          
Standard ++ Extended Stay Adagio Premium | The Sebel             Marriott Executive Apartments    
Standard ++ Resort and Convention               Gaylord    
Standard + Traditional Grand Mercure | Mei Jue | Maha Cipta Best Western Premier Clarion Hotel Park Plaza | Radisson DoubleTree Crowne Plaza     Sheraton  
Standard + Business         Hilton Garden Inn   Hyatt Place Courtyard Four Points by Sheraton  
Standard + Modern               AC Hotels    
Standard+ Lifestyle       EVEN            
Standard + Boutique   BW Premier Collection | Vib Ascend Collection Hotel Indigo Tapestry Collection (Fall 2017)          
Standard + Suites     Cambria Hotel & Suites     Staybridge Suites   SpringHill Suites    
Standard + Extended Stay   Executive Residency     Homewood Suites   Hyatt House Residence Inn Element  
Standard Traditional Mercure | Novotel Best Western Plus Clarion Inn | Comfort Inn Country Inn & Suites | Park Inn Hampton Inn Holiday Inn   Fairfield Inn | Protea   Ramada | Wingate | Wyndham Garden
Standard Business           Holiday Inn Express        
Standard Modern   GLo   Radisson Red Tru     MOXY Aloft TRYP
Standard Lifestyle Mama Shelter                  
Standard Suites Suite Novotel   Comfort Suites              
Standard Extended Stay Adagio       Home2 Suites     TownePlace Suites    
Budget + Traditional Ibis Best Western Quality Inn | Sleep Inn             Baymont Inn | Howard Johnson
Budget + Lifestyle Ibis Styles                  
Budget + Extended Stay     Mainstay Suites     Candlewood Suites       Hawthorn Suites
Budget Traditional Ibis Budget   Econo Lodge | Rodeway Inn             Days Inn | Kinghts Inn | Microtel Inn | Super 8 | Travelodge
Budget Extended Stay Adagio Access   Suburban Extended Stay              
Budget – Traditional HotelF1                  
Timeshare Vacation Accor Vacation Club       Hilton Grand Vacations Holiday Inn Club Vacations Hyatt Residence Club Marriott Vacation Club   Wyndham Vacation Resorts




Hotel are categorized by the price point, amenities, and “niceness” of the hotel. From nicest to least nice, here are the categories:

  • Luxury
  • Standard ++
  • Standard +
  • Standard
  • Budget +
  • Budget
  • Budget –
  • The nomenclature matters less than the relative ordering of the categories, which affects the comparability of hotel brands.

    Sub-categories repeat across different main categories. Sometimes, it can be difficult to determine the most appropriate subcategory when more than one applies. When determining a subcategory, I utilize both the brand’s own marketing as well their typical clientele, e.g., some hotel brands try to cater specifically to business travelers.

    The difference between the Modern and Lifestyle sub-categories (within the same overall category) can be a fine line, and the difference may not always be reflected perfectly in the table above. Generally, I consider Modern brands to be up-to-date and non-traditional in terms of design and architecture, but still rather cookie-cutter-ish in what they have to offer. I consider Lifestyle brands to be more focused on their locale and/or more focused on marketing their brand as “new and hip” to “millennials.” Obviously, there is quite a bit of overlap between the two sub-categories.

    If the name of the travel provider is hyperlinked, the link will take you to a benefits overview and valuation of the elite status levels for the provider’s rewards program.


    Comments and Other Thoughts

  • Raffles, Fairmont, and Swissôtel are being integrated into AccorHotels following Accor’s 2016 purchase of FHRI. It is not entirely clear what will happen to the rewards program in the long-term.
  • Marriott now owns Starwood, following Marriott’s roller-coaster bidding process to buy out Starwood in 2016. Their rewards programs currently remains separate, but you can status match between the two groups and also transfer points, in either direction, at a ratio of 3 Marriott points to 1 SPG point. Marriott has stated that it plans to keep Starwood brands in place, but it’s unclear how this will play out over the next few years. The SPG rewards program will presumably be merged into Marriott’s sometime in the next 18 months.
  • DoubleTree is supposed to be a brand on par with Hilton, and some DoubleTrees are even nicer than decent Hiltons. Unfortunately, a number of DoubleTrees are also worse than an okay Hampton Inn. The only real unifying brand standard for the DoubleTree is that they’re full-service and that you get a warm and delicious cookie at check-in.
  • Sheraton is supposed to be a brand on par with Westin (just older than most Westins). They are undoubtedly some good Sheraton hotels out there, but there are also many of them that are showing their age and have not been maintained as well as they could/should have been.
  • MGallery hotels share some similarities to DoubleTree in the sense that each brand sometimes serves as a dumping ground for hotels that don’t cut it as the flagship brand in their hotel family. Their quality can vary quite a bit, and classifying them as Standard ++ is perhaps a bit generous.
  • Yes, the HotelF1 brand is really just one small step above a hostel. You get your own room and sink, but showers and toilets are shared.
  • Return to table.



    Summary
    120+ Hotel Brands Comparison and Equivalency Chart
    Article
    120+ Hotel Brands Comparison and Equivalency Chart
    Description
    Compare all 120+ hotel brands from the 10 largest international hotel companies for competitor and equivalent brands.
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    Real World Machine LLC
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