Real World Machine values JetBlue TrueBlue points at 1.2 cents (USD) each. By our calculations, this makes TrueBlue points less valuable than American, Southwest, Alaska, or Virgin America miles, and equally as valuable as Delta and United miles.
Measured as a reward points rebate for non-elite members, the TrueBlue program rebates you 7.2%, in the form of points, for your spending on airfare, exclusive of taxes and most fees, with JetBlue. Those at the top (and only) elite status level, which is Mosaic, get a 10.8% points rebate.
On a related note, JetBlue TrueBlue Mosaic elite status is worth $1,504.
How Did We Calculate the Value?
The value of one point is determined primarily by the award mileage cost to redeem TrueBlue towards flights. Award flight redemption costs are are based on 20 air routes…10 domestic and 10 international. For consistency, the same air routes are used to compare multiple airlines when determining point value.
The valuation also factors in the variety of redemption options, the size of the JetBlue’s network, and the availability of awards. JetBlue’s award availability is reasonable, although the points cost of award flights is largely based on the cash price of the flight (revenue-based redemption).
|Related:||Calculator: How much are my TrueBlue points worth?|
JetBlue TrueBlue points are worth about 1.5 cents each towards redemption on JetBlue flights. You can also redeem points towards Hawaiian Airlines by calling JetBlue…this is the only other commercial airline with which you can redeem TrueBlue points.
Real World Machine values TrueBlue points at 1.2 cents each because of JetBlue’s (and Hawaiian’s) very limited network and limited classes of service. There are many domestic airports that aren’t served by JetBlue, and JetBlue’s international repertoire is essentially non-existent outside of Latin America and the Caribbean. A few of JetBlue’s major routes feature Mint class service (domestic first class), but there’s otherwise not much in the way of award options if you want to redeem for first or business class travel.
Want to see more? You can check out our full table of the value of one point, and the average rebate percentage (in points) per dollar spent, for leading airlines like American, Delta, United, Southwest, JetBlue, Alaska, and Virgin America along with hotel, rail, and rental car travel providers.