What Is Choice Privileges Elite Status Worth? January 2017 | Real World Machine

What Is Choice Privileges Elite Status Worth? January 2017

Elite status within the Choice Privileges program is pretty mundane and not very valuable. The points you earn, even as a non-elite member, are by far the best feature of the Choice Privileges program since you can redeem them for free nights.

Choice Hotel brands include: the Ascend Collection, Cambria Suites, Clarion Hotel, Comfort Suites, Clarion Inn, Mainstay Suites, Quality Inn, Comfort Inn, Sleep Inn, Econo Lodge, Rodeway Inn, and Suburban Extended Stay Hotel.

Real World Machine values Choice Privileges points at 0.4 cents each, after factoring in the large number of properties they offer, the fact that they have few upper upscale and luxury redemption options, and that award availability internationally can be slim.






Elite Status Value

Choice Privileges Elite Status Value
Gold $65
Platinum $140
Diamond $272

Choice Privileges offers three published elite tiers: Gold, Platinum, and Diamond. You earn elite status based on nights stayed in a given year (including rewards nights). Non-elite members earn 10 points per dollar spent on qualifying stays.

Related: How much are my Choice Privileges points worth?

Assumptions

Valuations are provided for each elite status level below and assume that (1) you already have the respective elite status for point bonus purposes and (2) that you hit the minimum threshold needed to achieve the status. If necessary, values are rounded up to the nearest dollar. Valuations do not include the regular non-elite-bonus points you earn for Choice spending, since you would get these points regardless of your elite status.

As always, elite status valuation can often be more of an art than a science…and certain benefits may be more or less valuable to you than the average passenger.


Gold = $65

This valuation is based on having Gold status, staying 10 nights at Choice hotels during the year, and spending an average of $80 per night. You need to stay 10 nights in a year, paid or award, to achieve Gold status.

10% Point Bonus = $3
The 10% point bonus works out to receiving one extra point on top of the ten regular points per dollar spent. Valuing Choice points at 0.4 cents a piece, you will earn a bonus of 800 points, worth just a tad over $3, during your travels.

Advance Award Booking (50 days in advance) = $50
Gold members can book domestic hotel award nights up to 50 days in advance. Non-elite members can only book domestic hotel award nights up to 30 days in advance. Both Gold and non-elite members can only book international hotel award nights up to 60 days in advance. Given that the availability tends to be far more limited for the international locations, I value this benefit at $50.

Priority Phone Number = $10
While not a huge perk, you do get priority call handling for all of your (re)booking needs when you call into customer service. Given the likelihood that you’ll manage your reservations online (or need to call a property directly), I am valuing this benefit at $10.

Snack and Beverage OR 250 points = $2
Gold members can elect to receive a snack and a beverage, or forgo the snack/beverage for 250 points, when checking into a Comfort Suites hotel in the United States. The vast majority of Choice properties in the U.S. are not Comfort Suites, so I assume you’ll take advantage of this benefit twice. 250 points is worth a $1, so I am valuing this benefit at $1 each time you take advantage of it.

Return to table.




Platinum = $140

This valuation is based on having Platinum status, staying 20 nights at Choice hotels during the year, and spending an average of $80 per night. You need to stay 20 nights, paid or award, in a year to achieve Platinum status.

25% Point Bonus = $16
The 10% point bonus works out to receiving 2.5 extra points on top of the ten regular points per dollar spent. Valuing Choice points at 0.4 cents a piece, you will earn a bonus of 4,000 points, worth $16, during your travels.

Advance Award Booking (75 days in advance) = $100
Platinum members can book domestic and international hotel award nights up to 75 days in advance. This means you can book 25 days earlier than Gold members for domestic award nights and 15 days earlier than Gold and non-elite members on international award nights. This is markedly better than the Gold benefit, especially for international award nights.

Luggage Tags = $5
You get elite luggage tags at the Platinum level.

Priority Phone Number = $15
This is the same as the Gold benefit. Since you’re traveling more, you may get marginally more use out of this benefit.

Snack and Beverage OR 250 points = $4
This is the same as the Gold benefit. Since you’re traveling more, I am assuming you get double the Gold value of this benefit.

Return to table.


Diamond = $272

This valuation is based on having Diamond status, staying 40 nights at Choice hotels during the year, and spending an average of $80 per night. You need to stay 40 nights, paid or award, in a year to achieve Diamond status.

50% Point Bonus = $64
The 10% point bonus works out to receiving five extra points on top of the ten regular points per dollar spent. Valuing Choice points at 0.4 cents a piece, you will earn a bonus of 16,000 points, worth $64, during your travels.

Complimentary Room Upgrade = $50
Diamond is the only elite level at which complimentary room upgrades may be available. There are no guarantees; it’s subject to a space-available basis, and specifically does not require an upgrade to specialty rooms and suites, even if they are available. Essentially, you should get slightly nicer rooms out of this, to the extent such rooms exist at a property and are available.

Advance Award Booking (100 days in advance) = $125
Diamond members can book domestic and international hotel award nights up to 100 days in advance. This means you can book 25 days earlier than Platinum members.

Luggage Tags = $5
This is the same as Platinum benefit.

Priority Phone Number = $20
This is the same as the Gold benefit. Since you’re traveling more, you may get marginally more use out of this benefit.

Snack and Beverage OR 250 points = $8
This is the same as the Gold benefit, which is only available at domestic Comfort Suites hotels, except that it also applies to Cambria hotels in the United States, too. Since you’re traveling more, I am assuming you get quadruple the Gold value of this benefit.

Return to table.



Summary
What Is Choice Privileges Elite Status Worth? January 2017
Article
What Is Choice Privileges Elite Status Worth? January 2017
Description
Learn more about Choice Privileges elite status with a breakdown and description of elite status benefits and their values.
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Real World Machine LLC
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