As of October 2019, Choice Privileges points are worth approximately $0.006 USD each. This means 1,000 Choice Privileges points are worth about $6.00 USD, and 50,000 Choice Privileges points are worth about $300.00.

This also makes Choice Privileges points equivalent in value to Best Western, Hilton, or Radisson points, but less valuable than Accor, Hyatt, or Marriott points.

Since guests earn 10 points for each dollar spent at Choice hotels, before any elite status bonuses, this means you get an effective rebate of 6.0% — in the form of Choice Privileges points — on spending with Choice. This rebate percentage is similar to those for those for Hilton and IHG and slightly trails Hyatt and Marriott.

Those with the highest elite status level, Diamond, get a 50% points bonus, meaning they earn an effective rebate of 9.0% on spending with Choice. This elite status rebate rate significantly trails Hilton and Marriott but is on par with most other hotel loyalty programs.

The co-branded Barclay Choice Privileges Visa Signature, with no annual fee, earns 5 points per dollar spent at Choice hotel properties (including purchasing Choice Privileges points and Choice gift cards) and 2 points per dollar spent on all other purchases.

This works out to an effective rebate of 3.0% at Choice and 1.2% on all other purchases.

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